SNOOPY & BELLE IN FASHION brings together many of today’s foremost fashion designers creating one of a kind designs for the beloved character, Snoopy and his sister Belle.

This is a reimagining of the first highly successful “Snoopy in Fashion” initiative that was created 30 years ago and that went on to exhibit at The Louvre, The LA County Museum, throughout Europe and Asia and in both paperback and hard cover art books.


Joining esteemed designers such as KARL LAGERFELD, JEAN PAUL GAULTIER, OSCAR DE LA RENTA, and GIORGIO ARMANI, who all participated in the original “Snoopy in Fashion” exhibition will be CALVIN KLEIN, DIANE VON FURSTENBERG, ISABEL MARANT, RODARTE and more as they collectively re-imagine the initiative using state-of-the-art vinyl figurines and design couture creations.

 SBIF_Opening_Expo_Edwin Oudshoorn

Riding the wave of success after the New York launch at the New Museum, and the European debut in Stockholm – we are thrilled to offer you an extended view of the exhibition at 5&33 Gallery, art’otel amsterdam. The exhibition will be on view till 23 June, open daily, free admission.


The multi-media installation beautifully showcases both the dolls and designs from the 1980’s alongside the new collective of designers, with an audience of top editors, designers, and media from around the world. After Amsterdam, the presentation travels to BERLIN, MILAN; THE PALAIS DE TOKYO in PARIS, JAPAN, and beyond.

Joining the amazing list of talented designers here in Amsterdam we are proud to present

EDWIN OUDSHOORN COUTURE as novelty addition to the Snoopy and Belle in Fashion Exhibition.

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